Toyota Tacoma is indestructable. That's the message that was communicated through all Tacoma's TVC. Since the car is targeted to young men who play games and watches movies a lot, a bit of fantasy is usually embedded as part of the communication. The recent TVC is really cool. The story took place in World of Warcraft environment, with three players chatting with one another. Tacoma's appearing in the game is told in a funny way, so while it still unrelated to WoW environments, it's still fun to watch.